SEO tips #4 - Search Engine Optimization tips
Implement a historical optimization strategy.
By refreshing them with new information, SEO tactics, and effectively republishing them as new blog posts, we can build upon their existing organic value and user engagement and double or even triple their traffic. This process also helps us optimize our blog for efficiency, decreasing the amount of new content we have to create while simultaneously increasing our organic traffic and conversions.
Historical optimization isn't for everyone, though. It's a strategy catered for a blog that:
- Generates a significant amount of organic traffic,
- Has a considerable amount of blog subscribers,
- Has social media followers that can supply a surge of traffic, shares, and backlinks to your updates,
- Owns a substantial repository of old posts that are worth refreshing and republishing.
Don’t change URLs.
The inventor of the internet, Tim Berners-Lee, once said, "Cool URIs don't change."
In fact, it's a popular saying — "What makes a cool URI? A cool URI is one which does not change. What sorts of URI change? URIs don't change: people change them."
As a refresher, URI stands for Uniform Resource Identifier and it is meant to identify a resource, whereas a URL gives information about how to locate a resource. For example, a URI would be your name, and a URL would be your home address. Your name simply identifies you, and a address shares where to find you.
Compress and optimize your multimedia files.
Compressing multimedia files may not seem like a high priority for your SEO strategy, but it should be. According to Becker, your video, image, and gif file size directly affect your site’s page load speed, which is one of the ten most important ranking factors.
“The bigger an image's file size, the longer it takes your web browser to load that image, which increases your website's loading time as a whole. And the longer your website's loading time, the more likely it is that Google will penalize you,” he says.
The act of compression blends similarly colored pixels into single pixels to reduce the image’s resolution and, in turn, file size. These changes are undetectable to the human eye, as it is more sensitive to details between light and dark than colors. Compression does not diminish the impact your images will have on your audience, and your pages will load faster.
High-quality tools for multimedia file compression are:
- TinyPNG (supports batch compression)
- You Compress